1time Airline is the second largest low-fare private airline in South Africa (by domestic market share). It offers tickets at low prices but only renders services on selected routes where it can make a profit. The marketing slogan of 1time Airline is: "more nice, less price". This encapsulates its business philosophy of a more pleasant flying experience for the customer at a lower price. 1time Airline has ten aircraft and currently offers about 33 flights per day on eight domestic routes. As far as 1time Airline is aware, it has the lowest cost per available seat-kilometre on its chosen domestic routes in South Africa.

1time is extremely proud of its fleet of aircraft. They currently operate a single type of aircraft to ensure our pilots, cabin attendants and maintenance crews are specialist on our family of aircraft. The airline operates eight MD80 type aircraft. The MD80 is a stage 3 generation craft within the family of DC9 aircraft. The high utilisation is one of the secrets to consistently offering the lowest fares.